Audi will add models to feed U.S. passion for sedans and sport-utility vehicles and gain ground on market leaders Daimler AG (DAI) and Bayerische Motoren Werke AG. (BMW)
Audi will use the Detroit motor show next week to unveil a concept “Vail” version of the compact Q3 SUV for the U.S. market and plans to build a sedan version of the A3 hatchback after the newest model comes to market this year, Chief Executive Officer Rupert Stadler said in an interview.
U.S. growth is critical to efforts by Audi, the top seller in western Europe and China, to replace BMW (BMW) as the world’s largest luxury-car maker by 2015. The Volkswagen AG (VOW) brand took a step forward last year by delivering more cars worldwide than Daimler’s Mercedes-Benz for the first time. In the U.S., BMW and Mercedes sell more than twice as many cars as Audi (VOW3).
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