With nine new or updated models coming to market in 2012 Lexus is poised to be one of the fastest-growing luxury brands this year. To kick of their product onslaught Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLVI on Sunday, February 5.
“This is a big year for Lexus, and the Super Bowl provides us with an equally big opportunity to reach a highly engaged audience of 50 million people,” said Brian Smith, Lexus vice president of marketing. “The star of our commercial is the all-new 2013 GS which launches in February and kicks off a pivotal era for the Lexus brand.
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