The public reaction to the Lamborghini Urus has been mostly negative and much the same as when the Porsche Cayenne first came out. Many are calling out Lamborghini for selling out and diluting the brand in a search for more cash even though Lamborghini made an SUV back when they weren't even popular. Many are lamenting the fact that the Urus is not like the Aventador. Ironically though, the Urus could be the closest Lamborghini in decades to what Mr. Lamborghini imagined for his brand to be when he founded it. At the start and throughout his tenure at the helm, Ferruccio Lamborghini wanted his brand to build comfortable yet extremely fast cars.

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How The Urus Concept Is Lamborghini Going Back To Its Roots

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