Tag Links: Toyota, Quality

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TOKYO -- For Shinichi Sasaki, it was a baptism by fire.

A month after being named Toyota Motor Corp.'s new quality czar, Sasaki spent two hours last week telling reporters how Toyota will improve the quality of its vehicles. He was responding to a safety recall that has Japanese police threatening criminal charges against Toyota managers.

The recall is just the latest event threatening the company's hard-won reputation for quality. Shaken, Toyota is reorganizing, reviewing its quality processes, stepping up its review of aging vehicles' service records and urging customers to report any problems to their dealers

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Toyota pledges to improve quaility of vehicles, keep strong reputation

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