On the surface, the July sales story played out as expected: Japanese giants Toyota and Honda roared back from disastrous quake-shaken figures of 2011 and won back more of the U.S. market share they had lost to General Motors and Ford Motor Co.
But the real story was what continues to happen in the background, beneath the Battle of the Giants: An ever-stronger group of hard-charging Tier 2 brands continues to grab share and reshape the U.S. market.
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