In the world of advertising, sex sells.
You don't have to look too far to see blatantly sexualized marketing popping up -- no pun intended -- here or there. It get's our primal attention. And while you may expect that sort of thing with a Fiat 500, well, I don't think anyone saw this coming from a brand like Hyundai.
Particularly when it's dealing with the "mommy mobile" Santa Fe.
In this clip, we see an Amsterdam-based ad agency showing off a lot more than the Hyundai Sante Fe.
But if you want the real goods and extended cut **NSFW**, check it out here.