You know what one of the worst things about BMW product launches are?

The press release.

Though I understand the company wants to inform the press and general buying public of its latest and greatest hardware, it seems all-too-often that it loves overdoing it for information's sake. I guess one could say they're being "German."

So when the i3 made its way to the 2012 Los Angeles Motor Show, I wasn't surprised to see it was more of the same.

Thankfully, BMW wisely produced this two-minute clip that gets all of the important information out of the way. I could do without the absurd voiceover but, hey, beggars can't be choosers.

The BMW i3 Concept Coupé is a study for sustainable premium-class motoring with zero local emissions. Beyond this, the three-door model employs the design idiom that has been created especially for the BMW i cars to convey an undeniable sense of dynamism and driving pleasure.

The BMW i3 Concept Coupé shows the ongoing development process for getting the first ever all-electric model from the BMW i brand ready for series production.

Full Official LA Auto Show Photo Gallery

Did YOU check out this year's Black Friday gift guide care of AutoSpies? Plenty of great ideas right here:
AutoSpies' Black Friday Holiday Gift Guide

The 2012 Los Angeles Auto Show's photo galleries are sponsored by Fiat

VIDEO: BMW Details What May Be One Of Its MOST Important Vehicles To Date - The i3

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