- International Olympic Committee (IOC) now drives Audi
- Long-term suppliership complements car brand’s commitments
Five rings are now driving four rings: Effective immediately, Audi is the new automobile supplier of the International Olympic Committee, equipping the organization’s fleet in Lausanne plus international IOC events with Audi models. In addition, there are plans to jointly develop projects, for instance in the area of Corporate Responsibility, within the scope of the suppliership.
The Volkswagen Group has supported the Olympic Games at various levels for a long time. The Group was the official vehicle partner of the Beijing 2008 Olympic Games and will again assume this role in 2014 at the Olympic Winter Games in Sochi. Furthermore, Audi is a partner of the National Olympic Committees in Germany, Finland, Russia and Switzerland. “Through our cooperation with the IOC as the top-level global organization we aim to link our brand even closer with international sport,” says Luca de Meo, member of the Board of Management of AUDI AG for Marketing and Sales. “We’re going to shape many exciting joint projects in the future.”
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