In nearly 24 years of existence, the Infiniti luxury brand has been less than a stellar performer. Parent Nissan had a volume-rules mentality when it came to Infiniti sales, says Nissan Executive Vice President Andy Palmer, and little attention was paid to developing the type of products that have made the German brands so desirable.
Results were predictably mediocre, and Nissan CEO Carlos Ghosn considered killing the brand.
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