Can the coattails of Fast & Furious 6 and its young, devoted male fans give a boost to Dodge Dart sales?
Chrysler Group is counting on it.
The Dart doesn't have a role in the action-thriller opening nationwide on Friday, but Dodge is betting a Fast & Furious-like commercial and other marketing ties with the movie will raise awareness for the compact car.
The Dart is off to a slow start since it debuted in June, although April was the compact sedan's best month: 8,099 sales.
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