WHAT do Porsches and refrigerators have in common? Not much, because you can’t treat one like the other, according to Porsche Australia managing director Michael Winkler.

Mr Winkler said a decision to cut up to $36,000 off the price of Porsche models last month as part of a drive to spur sales in Australia had upset about 50 customers who had either missed out on the deals, or taken a hit on future resale values.

Porsche had dealt with all of them to their satisfaction, Mr Wrinkler said, including one customer paying full price for a car three days before the cuts were announced.

“When we made the announcement, we had a process in place for customers to address their concerns,” he said.

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Porsche Slashes Prices Up To $36K In Oz To Drive Sales

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