One of the industries that continually has some of the best marketing efforts is the automotive space. Usually provocative and sometimes even thought provoking — Chrysler takes the cake for this year's Super Bowl effort — the space is always vying for consumer's attention.
And once and a while it really knocks it out of the park.
Recently, I have to say that Fiat has put together some particularly good pieces. The latest being that Paul Revere spot that had Paul Revere shouting "The Italians are coming!" Boy did that heat up fast.
Now we're seeing what is arguably one of the most interesting, complex, creepy yet stimulating marketing effort in form of the Fiat 500 Abarth Convertible photo. To get a slew of models together and have them be done up in body paint to essentially create the image of a 500 Abarth is simply...insane!
Check out how the folks behind the scenes got it done. Then see the end result below in our cover shot.
A behind-the-scenes look at pulling together one of the most complex, ambitious and beautiful body paint photos you've ever seen.