Here we go again. It looks like Audi is embracing "the slow reveal," a marketing ploy abused throughout 2011 and 2012.
As the name suggests, "the slow reveal" is simply an manufacturer of a product teasing or showing just a tiny bit of the final product to get you all riled up. In some cases it's been a wheel and tire, in others a fender and in this case it's clearly the Audi S8's wheel and MASSIVE carbon ceramic big brake kit.
In the context of an Audi A8/S8 revision, this really isn't showing is anything as we're expecting to see changes on its front headlights and rear taillights over anything else.
But thanks to details in the videos, it's clear we now have something to look forward to come August 21. That's when Audi is saying it will unveil the new car(s).
**To see a collection of the BEST spy photos, click "Read Article"
With the Frankfurt Auto Show still a few days away, we decided to give you a sneak peek at one of the cars we're going to show you there. Can you guess what it is?
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