With the launch of its new Q50 sedan, Infiniti is steering a new course as it tries to navigate out of the second-tier of luxury brands and take on better-known high-line marques like Mercedes-Benz, BMW and Lexus.

The Q50 replaces the old Infiniti G series and initiates an all-new alphanumeric naming strategy. It also introduces the world’s first steer-by-wire technology, among a variety of other high-tech features being added to the new sedan.


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Does The Infiniti Q50 Need More Than A Name Change To Elevate It To Top Tier?

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