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Mini owners aren't trading up into BMW vehicles, so the small-car specialist could continue to extend its lineup with larger vehicles, BMW Group chief designer Adrian van Hooydonk told Automotive News.

"We thought that young customers would buy a Mini and move up to BMW when they grew older," van Hooydonk said. "That hasn't happened, and therefore we needed the Countryman and the Paceman to open up the brand."

 


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Mini Considers Extending Line Up After Owners Fail To Trade Up To BMW

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