The recent $5,000 price cut on the Chevrolet Volt in the U.S. makes the plug-in electric vehicle more competitive against newly discounted rivals in the segment, but it also reflects new manufacturing efficiencies and responds to consumer shopping habits, the brand’s top marketing chief says. “The market dynamics are changing, there are savings (we) have identified and then there are consumer habits at some of the shopping websites,” General Motors Vice President Chris Perry says. “Their cutoff has always been $35,000 and below, and we were always above that.”
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