While the Detroit Three dominate big pickups, Toyota Motor Corp. has become the top mid-size truck seller in the U.S. with its Tacoma. GM, which stopped building a mid-size pickup for the U.S. last year, is returning to the segment with a redesigned version of the Chevrolet Colorado, betting it can appeal to Toyota buyers.
The Colorado, which GM plans to reveal at the Los Angeles Auto Show Nov. 20, extends an effort to offer a wider variety of pickups to U.S. shoppers than any other company. Along with the Colorado, GM will also offer a GMC version called the Canyon.
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