With its first-generation Genesis sedan, Hyundai set out to prove it could produce a competent upscale car for value-minded shoppers. With the second generation arriving early next year, the Korean automaker says it's ready for a bigger challenge: proving that it can take on German rivals such as the BMW 5 series, Audi A6 and Mercedes -Benz E class.
It's more than just talk. Hyundai spent five years and more than $500 million developing the 2015 Genesis and its new rear-wheel-drive platform. Designers gave the sedan the kind of wide stance, cab-rearward proportions and clean lines that attract luxury car buyers.
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