Audi A3 family* and Q models as growth drivers

Sales chief Luca de Meo: “We will carry forward the momentum from the first half of the year into the second half”

U.S. launch for new A8* generation

With year-on-year sales growth of 11.4 percent, AUDI AG has achieved the best first half year in company history. The brand with the four rings handed over around 869,350 cars to customers in the first six months. In June alone, the company delivered around 155,450 cars worldwide, exceeding the figure in the same period last year by 10.8 percent. The premium brand grew particularly strongly in North America, increasing sales by 21.2 percent year-on-year.

“In the first half of this year we have already delivered more cars than in the whole of 2005. The successful A3 family and the full-size segment in particular helped accelerate our global growth in the first six months,” says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “We’re also optimistic for the upcoming months and will carry forward the momentum from the first half of the year.”
Sales of the new A3 family increased by 49.4 percent to around 144,750 units since January. Deliveries of the Audi Q3* (+37.0%), Q5* (+5.5%) and Q7* (+20.8%) SUV models also rose substantially over this period. Sales in the full-size segment with the A6*, A7*, Q7 and A8 models also performed equally positively, with combined sales increasing by 10.1 percent to 219,450 units. The brand’s top model, the Audi A8, grew in June alone by 23.7 percent to 4,023 units.

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Audi's June 2014 Global Sales Surge 10.8% With First Half Sales Up 11.4% To New Record On Strong China and U.S. Demand

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