Dodge is enjoying early success in Europe with its Caliber.
In some European markets there is a six-month wait for the five-door lower-medium hatchback.
“We underestimated demand for the product,” Thomas Hausch, Chrysler’s executive director of international sales and marketing, told Automotive News Europe.
In June, when the Caliber launched in Europe, some critics questioned whether consumers here would buy a car that has Dodge’s bold American styling.
Through the first three months on the market, Dodge sold 3,238 Calibers in western Europe, according to Mary Beth Halprin, a spokeswoman from DaimlerChrysler, Dodge’s parent company. Last year Dodge sold 311 vehicles in western Europe
Read Article