One car that's beloved for all track-going folks is the Mazda Miata MX-5. It's received a slew of accolades for being an attainable and pure driver's car that you can commute to the office in, then put on an autocross should you so desire.
For me, I've never gotten it. Perhaps it's because I can't fit. Womp womp.
If you've been getting tired of the Japanese marque's little ode to British roadsters, then there's good news in store for you. Mazda will be unveiling the all-new generation Miata MX-5 on September 3.
And, if you're like me and a fan of the 1980s and 1990s, then this whole shebang gets even better. That's because Mazda has reached out to Duran Duran to headline the event. Though I know everyone likes "Hungry Like the Wolf" and "Rio," personally I'd rather hear "Save a Prayer" or "Too Much Information."
Just me, though.
All this said, we've embedded the video where Mazda will be live streaming the event from on September 3 at 9:00 p.m. ET. As of now it's just a countdown but will go live shortly before the event kicks off.
Watch as we unveil the brand new 2016 MX-5 Miata for the first time LIVE with Duran Duran headlining the event.
Mazda's press release follows:
INTERNATIONAL MUSIC SUPERSTARS DURAN DURAN TO HEADLINE 2016 MAZDA MX-5 MIATA UNVEILING
-Duran Duran "Hungry Like the Wolf" for the New MX-5 Miata-
IRVINE, Calif. -- Mazda North American Operations (MNAO) today announced that Duran Duran will headline its unveiling of the all-new 2016 Mazda MX-5 Miata during a live event to be held in Monterey, Calif. on Wednesday, Sept 3, 2014, and viewable globally on Mazda's YouTube channel.
INTERNATIONAL MUSIC SUPERSTARS DURAN DURAN TO HEADLINE 2016 MAZDA MX-5 MIATA UNVEILING
Revealing one of the most anticipated cars of 2014 on a global stage is not easy. Fans may be asking, "Is There Something I Should Know?" To accommodate them, Mazda will hold simultaneous global reveals in Tokyo, Barcelona and Monterey. U.S.-based fans can tune-in on Mazda's YouTube channel (http://bit.ly/2016_MX5) starting at 6:00 PM (PDT) on Wednesday, September 3 to watch the live reveal of the MX-5, as well as highlights of Duran Duran's unforgettable performance.
"Duran Duran and the MX-5 Miata both made their world debuts in the 1980s and captured the hearts and imagination of an entire generation," said Russell Wager, vice president of Marketing, MNAO. "In 25 years, both the car and the band have evolved while staying true to their roots. It is this combination of authenticity and endurance that makes the pairing of the MX-5 and Duran Duran so appropriate for this reveal."
Mazda's MX-5 celebrated its 25th Anniversary on February 10, 2014. It is the best-selling two-seat roadster of all time, with more than 930,000 models sold around the world since its 1989 debut, and is praised for always being affordable, lightweight and fun to drive. The world received its first sneak peek of the fourth generation of the car on April 16, 2014 when Mazda introduced its new chassis during the 2014 New York Auto Show.
To give fans another opportunity to see the 2016 MX-5, Mazda has also partnered with Fashion Rocks, which will celebrate the powerful relationship between fashion and music with a live broadcast on CBS on Tuesday, September 9, 2014 (9:00 PM ET, tape-delayed to also play at 9:00 PM PT). A specific Mazda-branded page can be found on www.FashionRocksLive.com/The-Road. The branded site features custom-curated music content including videos from Fashion Rock artists Duran Duran, Nico and Vinz, and AfroJack, as well as the full lineup of Mazda vehicles.
Fans can follow the MX-5 conversation on Twitter through #LongLivetheRoadster or on Facebook.com/Mazda.