Ferrari is one of those brands that isn't just a car company. It stands for much more as the organization''s brand equity has swelled from racing to pop culture to technology. How many car companies do you know are fielding an F1 team, selling road cars and has a theme park?
Exactly.
Ferrari 60th Anniversary
Being that the U.S. is one of the company's dominant markets, there is little wonder why it decided to go gangbusters for its 60th anniversary selling products in The States. The F car brand decided to have a helluva weekend in SoCal's Beverly HIlls.
DOWNLOAD Ferrari's Press Release HERE!
First, Ferrari kicked off the weekend soiree with a black-tie event at Beverly Hills City Hall on Saturday night. To make sure you knew what was going on, the building was draped with a blood red light and the Cavallino was proudly displayed.
Yesterday the legendary Italian brand took over Rodeo Drive as it displayed 60 of the marque's most iconic Ferraris. This ranged from the 250 GT California to Steve McQueen's 275 GTB/4 to the 308 to the LaFerrari. In addition, the F60 America was given a proper debut as the company publicly dropped the red cloak.
On hand were Fiat Chrysler's top brass, ranging from the company's chairman, John Elkann, to Ferrari CEO, Amedeo Felisa.
To see the company-issued photographs of the festivities, scroll down!
DOWNLOAD Ferrari's Press Release HERE!
Ferrari 60th Anniversary
