The latest generation of American teens – called the millennials because they were born during the 1990s and early2000s – has been studied intensively. And when it comes to driving, the vast majority of research found they are more interested in mobile devices than cars.
That’s in stark contrast to many of their parents – whether male or female – who waited impatiently to get to the appropriate age to drive a car. The situation is even true when it comes to households that have a bigger-than average passion for cars, when parents suppose that by constantly exposing them to cars they would become equally enticed. What’s even worse is that the US auto industry has constantly grown over the years since the end of the latest economic recession, and it could soon peak if the millennial don’t get a change of hart.
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