It’s fair to say that Cadillac has so far been less than pleased with the roll out of the ELR. It’s insanely expensive for what it is ($76k) and when compared to the Tesla Model S, it’s even more difficult to justify that price tag. After all, the Model S is a fairly large sedan while the ELR is a coupe. So in order to increase sales by convincing skeptics the ELR is worth the money, GM reportedly began to integrate "highly autonomous vehicle" technology. The plan was to have the updated 2016 ELR ready for an LA Auto Show debut.
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