Eleven months into 2014, automakers have sold about 780,000 more vehicles in the U.S. than at this point last year. One out of every four of those added sales was a Jeep.
Jeep’s big year has helped Fiat Chrysler grow at four times the pace of the rest of the industry, gaining momentum as the U.S. market shows signs of starting to plateau. Last month, it posted a bigger volume increase than all other automakers combined: 28,884 incremental units for Fiat Chrysler vs. 28,582 for everyone else.
The company has now posted year-over-year sales gains for 56 consecutive months, its market share jumping from 8.7 percent in March 2010 to 13.2 percent now. At the same time, retail buyers account for about eight in 10 overall sales this year, compared with just over half 56 months ago.
Read Article