As the only convertible in its lineup approaches the end of its life cycle, Lexus is looking ahead to another critical step in the balancing act it's undertaking: trying to appeal to younger buyers while keeping its core customers.
At last month's Los Angeles Auto Show, Lexus showed a roadster concept it called LF-C2. The car was designed to appeal to "traditional luxury buyers" and an "exquisitely styled buyer group of younger folks," said Jeff Bracken, Lexus Division general manager.
Read Article