Cadillac executives said the $75,995 price for the Cadillac ELR plug-in hybrid was meant to convey an air of exclusivity. But that lofty sticker proved way too exclusive. Cadillac sold just 1,192 of the coupes through November, well short of an AutoPacific Inc. forecast of 2,100. Cadillac "surprised the world" with the coupe's knockout styling, Aaron Bragman, Detroit bureau chief, wrote in his ELR review. "Then it surprised the world again by pricing it out of consideration for anyone who'd likely buy one."

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What Was The BIGGEST Automotive Blunder In 2014?

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