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It’s been a long time since the US had a Buick convertible. The semi-luxury brand once built some absolutely gorgeous convertibles, but that was way, way back when. Think around World War II. That was the Buick convertible's heyday. But Buick was given an extra shot at life by surviving GM’s bankruptcy and since then it’s been thriving. New and younger buyers have consistently been walking into showrooms and Buick executives are fully aware something is missing: a convertible.

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Buick To Add Convertible To The Mix - Who The Heck Will This Appeal To?

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