Honda gave us a glimpse of the future today at the Chicago Auto Show with a rendering of the upcoming Ridgeline pickup. If this sketch is any indication then the designers this time around might have banished the ugly stick in favor of a more modern and handsome design.
But is that all is is going to take> We do know the Ridgeline is moving upscale into the more lucrative luxury sector that the American three have long dominated. But will this Ridgeline be more of a truck or an open bed crossover?
What does Honda need to do to ensure success in one of the most profitable sectors?