If you ask any automotive enthusiast about Acura, you’re likely to get approximately the same response. “Oh, ACURA?” they’ll say, with a look of disgust, as if they were just informed their flight is experiencing mechanical issues and will be stopping in Des Moines. “Acura used to be so cool. And now…”


And then they dazzle you with all the ways that Acura used to be cool. The Integra. The RSX. The NSX. The Vigor. The Legend Coupe with that cool 6-speed manual transmission and those oversized alloy wheels. Then they tell you about how Acura was so cool that you couldn’t leave an Integra Type-R outside the grocery store for five minutes without some car theft ring stealing it and dumping the stripped shell in a ditch in a part of town where train tracks outnumber living trees.

But now?

Acura is BORING, car enthusiasts say. They’ve lost their direction, their purpose, their progress. Acura is the automotive equivalent to that time Robert Downey, Jr. told his agent that yes, it does seem like a good idea to do that Shaggy Dog movie where I play an evil geneticist who kidnaps a sacred, shape-shifting dog from a Tibetan monastery.

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Question Of The Day: Will Acura Ever Become Cool Again?

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