Forget about competing for airtime at an auto show. For the much-anticipated Chevrolet Camaro reveal this Saturday, General Motors is taking the car straight to the public at an outdoor unveiling in Detroit.GM has let 1,000 people register to slip under a tent on Belle Isle in the Detroit River to be among the first to see the sixth generation of the sports coupe.
Beyond the hype, the Camaro is an important car for GM. When the automaker brought the name back after a seven-year hiatus in 2009, it took one year to overtake Ford Motor Co.’s Mustang in the “pony car” market, doing so by luring nostalgic baby boomers and young people alike.
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