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A senior Apple executive said developing a car would be the "ultimate mobile device" when asked about new products at a technology conference on Wednesday.

In April, analysts at investment-research firm Sanford C. Bernstein issued a report that outlined several reasons why Apple may build a car that would compete with major automakers. Apple has not commented on the rumors, but Jeff Williams, senior vice president of operations, hinted at an Apple car on Wednesday when asked on stage what Apple would do with its $100 billion in cash.



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