Analysts are skeptical that Fiat Chrysler Automobiles CEO Sergio Marchionne can achieve his ambitious sales goals for Alfa Romeo. "Despite our love of Alfa's past, we're unconvinced by its future," said Max Warburton, an analyst at Sanford C. Bernstein.
"While it has history, turning it into a credible premium player will be like launching a new company. It took Audi 20 years or more," Warburton added.
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