The idea that Apple is working on a car is something the company still hasn’t admitted to, other than describing the product category as the “ultimate mobile device,” but that’s not going to stop industry watchers from speculating about it.
A Nielsen and SBD survey recently asked 14,000 iPhone-owning car buyers whether they would buy an Apple-branded automobile. And if the results are to be believed, Apple may be in a good position to get into the car biz.
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