There is a considerable need for independent research and analysis, especially when it comes to cars. But I have something to tell you about J.D. Power and Associate’s annual Automotive Performance, Execution and Layout study: it’s remarkably flawed.
The annual survey — alongside most other annual surveys — serves as a stump from which automakers proudly proclaim, “We’re the best, see? These guys just said so.”
But the APEAL survey, alongside J.D. Power and Associate’s Initial Quality Survey, give a distorted glimpse at the reality of buying a car.
They have no perception of cost. And that’s a big, big problem.
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