Although I feel like I've said this countless times, there's something missing from Lexus' equation these days that isn't the same as when the company first came on the scene with its groundbreaking LS flagship. Lexus was the company that treated customers how they ought to be treated AND the cars were priced at aggressive price points.

These days the quality of service and interaction with a dealer remains high, but the prices have now matched that. And while some models have gotten all-new revamps, there's no question that the L brand has been taking its time with some of its other vehicles.

Case in point: the LS.

For YEARS now, the LS has been considered an also ran. With strong competition coming out from Mercedes-Benz, Audi and even Hyundai with its Equus, the LS has felt the pressure. Simply put, even a spindle front grille, massive infotainment display and new interior can't pull the LS out of its nose dive.

The good news is that the latest word on the street suggests that the company is slated to debut an all-new 2017 model year LS. It will appear for the first time at the 2015 Tokyo Motor Show.

Having said that, what does the 2017 Lexus LS NEED to stomp out the runaway success of the Mercedes-Benz S-Class, Audi A8 and all-new BMW 7-Series?

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IF You Were An Executive At LEXUS, What Would YOU Do To Make The LS The All-New MUST HAVE Luxury Sedan?

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