In this week’s Most Engaging Auto Ads, powered for WardsAuto by iSpot.tv, Lexus again owned the top spot with its hoverboard ad “It’s Here,” while Mazda took two spots in the top five.
“It’s Here” rocketed from 200,000 online views to over 1.5 million, good enough to own 12.8% of all the digital chatter generated by automotive ads for the week (based on combined online views, social media actions and online search).
But with two spots in the top five, including “A Driver’s Live: Driving Matters” in second and “Summer Driving” in fifth, Mazda took the overall brand-engagement crown with a combined 15.9%, including over 3 million online views.
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