The crucial new Alfa Romeo Giulia will reach the UK in September of next year, it has been confirmed. The car will spearhead Alfa's rebirth as a maker of lightweight, high-tech and sporty rear-wheel drive driver’s cars, and recently made its public debut at the Frankfurt motor show.
A rival to the likes of the BMW 3 Series and Mercedes C-Class, the Giulia is the first of eight new Alfas planned to launch over the next three years as part of a €5 billion investment in the 105-year-old Alfa brand.
By the end of 2018, Alfa wants to be selling 400,000 cars a year, a six-fold increase on last year’s levels. A full relaunch in North America is part of this Alfa reboot, which Fiat Chrysler Automobiles (FCA) boss Sergio Marchionne said was only now possible due to FCA’s investment potential and global distribution network. Such a dramatic reboot, added Marchionne, was: “the only opportunity” for Alfa to prosper.
Frankfurt Motor Show Gallery
Frankfurt Motor Show Gallery
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