Hyundai Motor Co. has unveiled its first rendering of the Genesis G90, the flagship sedan for the world’s newest auto brand, previewing a design language dubbed “athletic elegance.”

The South Korean automaker announced plans for a new Genesis luxury brand just last week and conveyed the design for its first model Nov. 10 in Seoul.

The G90 will be the new brand’s range-topping model and a successor to the Hyundai Equus, which will be phased out.

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Adiós BMW, Audi, And Mercedes: Hyundai Prepares To Mop Up Your Luxury Segment With G90 Flagship

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