#LAAS2015: Did Lincoln Make A MISTAKE With The Refresh Of The New MKZ?

So, we've been waiting quite some time to see if Ford's luxury division, Lincoln, would get its own time to shine. For years we've seen the brand get neglected with what are essentially warmed-over Ford products.

While that may have worked in years past, it's just not clicking anymore for consumers.

2015 Los Angeles Auto Show (LAAS) Photo Gallery

Finally at the 2015 New York Auto Show the company dropped the gauntlet with the debut of the all-new Lincoln Continental Concept. It stunned us and was the talk of the show. Showing off an entirely new design language it was love at first sight for many.

Fast forward to this week's 2015 Los Angeles Auto Show and we received word that the MKZ would be refreshed. Turns out Lincoln reworked the facade of the MKZ to mimic the all-new Continental.

Is this a HUGE mistake? By doing so, effectively Lincoln has taken a last-gen product and given it the new age treatment. Wouldn't a company thinking strategically want to bring in an all-new fresh product portfolio ushering in an all-new era for the company?

Seems like Lincoln may have poisoned the well with this one. And, I don't think a 400 horsepower V8 is going to save the day.

What say you, Spies? Did Lincoln make a MISTAKE with its refresh of the new MKZ sedan?


The 2015 Los Angeles Auto Show photo galleries are sponsored by Lexus.

2015 Los Angeles Auto Show (LAAS) Photo Gallery