The National Football League's big game is just over a week away and you know what that means. For advertisers, that is.

It's also, arguably, the biggest day of the year for commercials. That's because this is when advertisers are charged the most to get air time. This means companies and the advertising community breaks out the BIG guns to make you think, make you cry and make you laugh your head off.

It seems that Hyundai decided to go for the latter.

That's because the Korean automaker has tapped Hollywood A-listers, Kevin Hart and Ryan Reynolds, to star in a couple of the company's Super Bowl spots. While we don't know exactly what we're in store for, we're expecting Hyundai to bring its "A" game as other auto manufacturers have been stealing the show in recent years.

A dude picks up his date and gets way more than he bargained for.

These ladies are mightily distracted by something. What is it? You’ll have to wait and find out. #HyundaiSuperBowl

Beware what lurks in the woods. #HyundaiSuperBowl

Hyundai's press release follows:


Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies

FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai’s agency of record, INNOCEAN Worldwide.

“Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S. This is our first Super Bowl as an official NFL sponsor, and we wanted to use a unique storytelling approach and A-list talent to delight and entertain the fans while showcasing the latest technology available in our vehicles,” said Dean Evans, chief marketing officer, Hyundai Motor America. “We are honored to be a part of the conversation during the most important day of the NFL season.”

“First Date,” a 60-second ad that will air during the coveted pre-kick time slot, features Kevin Hart and highlights one of the incredible technology features of Hyundai’s premium Genesis sedan. With the help of his Hyundai Blue Link Car Finder feature, Kevin does what every dad in America will envy to ensure his daughter gets home safely. The spot was directed by the legendary actor, director, writer and producer Peter Berg of Pony Show Entertainment.

“Part stuntman, part overprotective dad, altogether hysterically funny. There will be plenty of beer coming out of people’s noses this Super Bowl, thanks to Kevin being in this spot,” said Eric Springer, chief creative officer, INNOCEAN.

“The Chase,” a 30-second in-game spot running in the first quarter, highlights the convenience of Hyundai’s voice-activated Blue Link Remote Start feature on the all-new Elantra. Viewers will see that this feature can truly be a lifesaver. “The Chase” was directed by Aaron Stoller of Biscuit Filmworks.

“Ryanville,” the second 30-second in-game spot, slated for the second quarter, takes a lighthearted look at the simple fact that all humans are prone to distraction. Highlighting the advanced safety features on the all-new Elantra, the ad tests the ability of two women to keep their eyes on the road while driving through the most distracting neighborhood ever. This spot was also directed by Peter Berg.

“Ryan gave us so many funny moments, we could have made five more commercials,” said Barney Goldberg, VP, group creative director, INNOCEAN.

Hyundai’s 60-second pre-game spot, titled “Better,” follows the life of a boy from birth through to adulthood as he strives to make the world a better place. It is the first ad in Hyundai’s new branding campaign, which captures the company’s mission to make its vehicles and the entire consumer experience better. Through human-focused technology, distinctive design and uncompromising workmanship, Hyundai strives to make things better for drivers everywhere. The ad was directed by Fredrik Bond of MJZ Productions.

2017 Elantra is Hyundai’s MVP in this year’s Super Bowl ads, starring in two of the four spots. The all-new, sixth-generation Elantra builds on the momentum and success of its proven award-winning formula and strong value proposition by offering a bold aerodynamic design with sophisticated styling, all-new efficient powertrains for enhanced fuel economy, better ride quality and noise insulation and comprehensive safety with class-above features.

VIDEO: TEASED! Hyundai Gives Us Just A Taste Of What To Expect For The #SuperBowl With Kevin Hart + Ryan Reynolds

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