Volvo’s Chinese research and development (R&D) centre in Shanghai’s Jiading district will be a key asset in ensuring future Volvo interiors are significantly different in style from those of its premium rivals.
Speaking at the launch of the long-wheelbase Volvo S90 Excellence in Shanghai, Volvo president and CEO Håkan Samuelsson explained that Chinese buyers prioritise interior quality when purchasing their cars, so appealing to them will help Volvo stand out from the market.
Read Article