When Lexus stormed onto the scene in the late 1980s, it was an unbelievable performance. Luxury automakers were caught off guard by the Toyota-fueled premium player.

Frankly, no one knew what to make of this fascinating challenger. Buyers gravitated to the brand though due to its focus on customer satisfaction, the customer experience and solid vehicles.

Detroit Auto Show

**Read MORE about the 2018 Lexus LS via the press release published here.

The LS was a giant slayer. But you'd hardly know that today if you were to compared the current-gen LS versus the likes of its competition. Though it was warmed over a couple years back, it's not on the same playing field as the likes of the BMW 7-Series and Mercedes-Benz S-Class.

For the 2018 model year; however, Lexus is back and it's taking dead aim on its foes. The LS has been completely and utterly revamped and it's going to the mattresses. We got our first look at it during the 2017 Detroit Auto Show.

Given our images and what we know about the vehicle though, we're a wee bit curious: Do YOU think that the 2018 LS has what it takes to strike some fear into the Mercedes-Benz S-Class and BMW 7-Series?

The 2017 Detroit Auto Show photo galleries are sponsored by Lexus.

Detroit Auto Show

#NAIAS: Does The 2018 Lexus LS Have The Chutzpah To Shake Up The Mercedes S-Class And BMW 7-Series?

About the Author