Looking to extend its lead in the U.S. hybrid market and test demand for the technology on a broader scale, Toyota Motor Corp. today is to mark the start of production of its Camry hybrid at the company's Georgetown, Ky., plant.
The Toyota Prius, a funky-looking fuel-efficient car that comes only as a hybrid, has become a signature vehicle in the green-car movement.
But the Camry, the best-selling car in the United States at more than 400,000 vehicles a year, could be a better measure of just how far hybrids can spread to the masses.
With the Camry, Toyota is banking on hybrids becoming a requested feature for the typical customer, not just an oddity for someone looking to make a statement.
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