The Tesla Model 3 is the most important car in the electric automaker’s line-up, set to bring EVs to the mass market as a more affordable alternative to the Model S when it enters production this summer. You wouldn’t think that, however, after reading comments by CEO Elon Musk at a recent conference call. Despite reservations passing the 400,000 mark, Musk revealed that he’s on a mission to “antisell” the Model 3. “We antisell the Model 3, but our net reservations continue to climb week after week,” he said.
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