BMW Group said it will launch an 8-series model in 2018, reviving its upmarket coupe line as part of a broader strategic shift to focus on higher-margin sports cars rather than compact vehicles. "The 8-series Coupe will debut next year," CEO Harald Krueger told shareholders at the company's annual general meeting in Munich on Thursday.
"We are refreshing our entire product portfolio and strengthening the performance side. Our strategy will focus on the luxury segment, where there are margins to be earned," Krueger said.
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