The hidden gem in BMW’s buying process has been and still is, the European Delivery Program. BMW, as well as many other German car makers, offers a European Delivery option when ordering a brand new Bimmer. Many people don’t realize that this program exists, otherwise we feel like there would be significantly more Americans doing it.
It’s a wonderful program that allows the customer to not only get a significant discount on their car but a trip to Germany and other European countries as well as an experience to remember for a lifetime. Compared to the Americans, European customers often have to pay an extra fee – up to 500 euros – for the wonderful delivery experience.
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