As we recently found out, the 840 HP Dodge Demon lives up to all the hype. Despite Dodge’s best efforts to encourage dealers to sell at MSRP, some dealers are turning to auctions to get top dollar without sacrificing their order timing.
While a manufacturer cannot determine what a dealer sells a car for, Dodge came up with an incentive program where the dealers that agreed to sell their Demons at or below MSRP would get priority orders, dealers that sold their car for a markup would get their cars later. It was a good idea, in theory.
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