Toyota has launched a new global high-performance sub-brand that is set to rival BMW’s M Division, Mercedes’ AMG and Audi’s RS editions, claim company insiders.

Known simply as GR – which stands for Gazoo Racing – Toyota’s new performance division will roll out globally over the next few years, and will appear on most new Toyotas. The first of these to reach the UK is the new Yaris GRMN. ?

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Toyota Positioning New GR Brand To Rival Mercedes AMG, BMW M, And Audi RS

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