Yesterday we delivered news of a plan to transform the range-topping Jaguar XJ sedan into an electric five-door model — which, in Jaguar Land Rover’s mind, is a way of preserving the model and its historic lineage in an era of falling passenger car sales.

The jury’s out on whether a hypothetical group of EV buyers with bulging coin purses will actually materialize once Jaguar (pronounced “jah-gyou-ahhh“) and other brands bring their latest electrical creations to market, but the writing’s on the wall for traditional sedans. Maybe going EV will earn these vehicles a stay of execution. Who knows?

As for the Jaguar brand itself, the company’s sales have never been stronger in the U.S., with new models of the utility bent positioned to take on premium rivals from Germany and Japan. Could you see one of these burly Brits taking up space in your driveway? Or has Jaguar left too much of its charm in the past?

If you pose that first question to an

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Jaguar Is On A Roll - But Does The Brand Fit Into Your Lifestyle?

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